Our Team
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John Davidson
MANAGING DIRECTOR
John has owned and operated several successful businesses over the past 37 years and has been at the forefront of energy technology innovation for more than a decade. During his career, which encompassed both GEN and previously Energy Made Clean (EMC), he’s engineered more ‘first-of-class’ solutions for remote Australia than any other company.
John is on the board of the Kimberley Pilbara Cattlemen’s Association and the Broome Chamber of Commerce and Industry, and he’s an accredited Clean Energy Council on-grid designer and installer.
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Vicki Smith
CHIEF FINANCIAL OFFICER
Vicki has 20 years’ experience as CFO, working across industries including energy, professional services, retail, and technology. Vicki has had an outstanding finance career and is experienced in building and growing businesses and running high performing finance departments.
Vicki is a Fellow of the Institute of Chartered Accountants England and Wales, a Graduate of the Australian Institute of Company Directors and holds a degree in Mathematics (with First Class Honours) from University College London.
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Tom Straw
CHIEF OPERATING OFFICER
Tom holds degrees in engineering and business management and has accumulated 18 years of experience in project delivery, particularly in managing large-scale solar, BESS construction projects across Australia and Papua New Guinea. As the Chief Operating Officer at GEN, he is accountable for ensuring the successful execution of projects across all operational facets of the business, Tom's leadership drives innovation and efficiency within GEN’s renewable energy initiatives, positioning the company as a key player in the industry.
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Russell Grant
DIRECTOR – NORTHERN TERRITORY AND STRATEGIC BUSINESS DEVELOPMENT MANAGER
Russell is a seasoned senior executive with 40 years of global experience across executive management roles in energy, manufacturing, logistics, and mining. His expertise includes conducting detailed economic assessments to support strategic initiatives in the renewable energy sector. Russell’s vast experience and insight enhances GEN’s mission to drive impactful and sustainable solutions within large-scale solar, BESS and off grid/Microgrid solutions to reduce reliance on diesel generated power in remote regions across Australia and the Pacific.
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Mat Beetson
CHIEF BUSINESS DEVELOPMENT OFFICER
Mat holds an MBA in Marketing and eCommerce from Deakin University and brings over 20 years of leadership experience in business management, development, sales, and marketing. At GEN, he leads strategic initiatives across business development, marketing and sales, steering a dedicated team to achieve the company’s domestic and international expansion goals. Mat plays a key role in advancing GEN’s contributions to large-scale solar, BESS transition projects, positioning the company as a leader in sustainable energy solutions across Australia and beyond.
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Steve Bartlett
DIRECTOR - NT
Steve is an experienced commercial and financial professional, with 25 years embedded in the energy and resources industries in senior roles, and living, working, and enjoying the Northern Territory since 2007.
Steve has a passion for helping unlock the opportunities the NT enjoys, supporting and developing the people he interacts with daily, and strengthening the community through his local NFP activities.
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Jason Munari
ENGINEERING AND COMMISSIONING MANAGER
Jason holds a bachelor’s degree in Mechanical Engineering and brings 25 years of specialised engineering experience from General Motors. Now leading GEN's Engineering team, he oversees design, commissioning, and research and development efforts that drive innovation. Jason is committed to positioning GEN as a leader in microgrid and large-scale solar, BESS projects and green energy transition, leveraging his expertise in developing advanced engineering solutions to support these sustainable energy goals.
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Aaron Elder
OPERATIONS MANAGER
Aaron brings extensive experience in managing complex operations within the renewable energy sector. As Operations Manager at GEN, he oversees off-grid system delivery, development, project management, team leadership, procurement management, and Work Health and Safety oversight to ensure seamless and safe project delivery. His commitment to operational excellence and innovation helps position GEN at the forefront of delivering off grid brilliant energy solutions and large-scale solar, BESS and green energy initiatives.
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Troy Douglas
BUSINESS DEVELOPMENT MANAGER
With 15 years in business development, Troy excels in driving growth through strategic sales, marketing, and contract management. He has track record of leading teams to deliver impactful strategies for clients in the Mining, Energy, Oil & Gas, and Construction sectors, demonstrating strong commercial insight and successful project execution.
Troy holds a Postgraduate Degree in Economics from Murdoch University, with additional studies in Business Economics at Technische Universität Dresden (Germany), and a Bachelor of Communications from Edith Cowan University.